DATA PROTECTION

Data protection

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide has no consequences. This only applies if no other information is given in the subsequent processing operations.
“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any information about yourself.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider via your Internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR out of our predominantly legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Contact

Responsible person
Contact us if you wish. You can find the contact details of the person responsible for data processing in our legal notice.

Initiative contact by the customer by email
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our predominant legitimate interest in processing and answering your request. In this case, you have the right, for reasons that arise from your particular situation, to refer to Art. 6 Para. 1 lit. f GDPR-based processing of your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.


Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. Your customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers selected by you. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.


Reviews advertising

Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent that you have made available. The processing serves the purpose of enabling comments and displaying comments. By sending the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. Your personal data will then be deleted.

When your comment is published, the name and email address you provided will be published.

Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.


Shipping service provider merchandise management

Passing on the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided you have expressly consented to this in the order process. The purpose of the transfer is to inform you about the dispatch status by email. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Use of an external inventory control system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold
transmitted.


Payment service provider

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find this under https://www.paypal.com/de/webapps/mpp/ua/privacy-full


Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be clearly identified when the website is accessed again.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and individually decide whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
Under the following links you can find out how you can manage cookies in the most important browsers (including deactivating them):

Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, more effective and safer. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after changing pages.
The use of cookies or comparable technologies is based on Section 15 Para. 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
For reasons that arise from your particular situation, you have the right to object to the processing of your personal data at any time.


Analysis of advertising tracking

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you can find our Website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable your use of the website to be analyzed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.
For more information on terms of use and data protection, see https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ as well as under https://policies.google.com/technologies/cookies?hl=de .

Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” from Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
The purpose of the application is to address visitors to the website in a targeted manner with interest-based advertising on the Facebook social network. For this purpose, the Facebook remarketing tag was implemented on the website. A direct connection to the Facebook servers is established via this tag when you visit the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. Your data may be transmitted to the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, see the Facebook data protection information at https://www.facebook.com/about/privacy /.

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to generate conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws. The data processing serves the purpose of renting out advertising space on the website and using this to address visitors to the website with targeted advertising. Using this function, visitors to the provider’s website are shown personalized, interest-based advertising from the Google Display Network. Google uses cookies to help analyze how users use the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with other Google data.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.
You can find more information and Google’s privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies are used to record visits to the website and anonymised data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to the USA.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art. 6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the point of revocation.
You can find more information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/


Plug-ins and miscellaneous

Use of social plug-ins via “Shariff”
We use plug-ins from social networks on our website. We use the data protection-safe “Shariff” buttons so that you retain control over your data.
Without your express consent, no links will be made to the servers of the social networks and consequently no data will be transmitted.
“Shariff” is a development by the specialists at the computer magazine c’t. It enables more privacy on the net and replaces the usual “Share” buttons on social networks. You can find more information on the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html .
When you click the buttons, a pop-up window appears in which you can log in to the respective provider with your data. A direct connection to the social networks is only established after you have actively logged in.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the “Shariff” function.
You can find more detailed information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in the linked data protection information of the provider.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA) https://help.instagram.com/155833707900388

Use of Vimeo
We use plug-ins from Vimeo Inc. on our website. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) for the integration of videos from the “Vimeo” portal.
If you call up pages on our website with such a plug-in, a connection to the Vimeo servers is established and the plug-in is displayed on the page by a message to your browser. As a result, both your IP address and the information about which of our pages you have visited are transmitted to the Vimeo servers.
If you are logged into Vimeo, Vimeo will assign this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA.
The use of cookies or comparable technologies is based on Section 15 Para. 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 Para. 1 lit. f GDPR out of our predominant legitimate interest in the needs-based and targeted design of our website as well as Vimeo’s legitimate interest in market analysis and in improving its services in a needs-based and targeted manner. For reasons that arise from your particular situation, you have the right to object to the processing of your personal data at any time.
If you do not want Vimeo to assign the information collected directly to your Vimeo account, you must log out of Vimeo before visiting our website.
You can find more information on the purpose and scope of the collection and on the further use and processing of the data by Vimeo as well as your rights and options for protecting your privacy in the data protection information from Vimeo: https://vimeo.com/privacy

Use of Borlabs Cookie
We use the consent management tool Borlabs Cookie from the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”) on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of revocation for consent that has already been given.
The data processing serves the purpose of obtaining and documenting the necessary consent for data processing and thus complying with legal obligations.
Cookies may be used. Among other things, the following information can be collected: Date and time of the page view, information about the browser you are using and the device you are using, UID (randomly assigned, anonymous ID), opt-in and opt-out data. This data is not passed on to third parties.
The data processing takes place to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR.
More information on data protection at Borlabs can be found at: https://de.borlabs.io/borlabs-cookie/


Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data is initially stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial retention periods, and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as against processing for the purpose of direct mail.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that your personal data is not being processed lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons that arise from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated, unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing is carried out for the purposes of direct advertising, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 07/20/2020